Data Retention & Deletion Policy

Version 1.0 (Draft) — Effective August 2026

1. Purpose

This policy explains how the Endurance Coaching Platform (ECP) retains, archives and deletes information. Our approach is guided by two principles:

Coaching comes before data.
Preserve evidence first. Analyse later.

We retain information only where there is a genuine coaching, safeguarding or legal reason to do so.

2. Principles

ECP aims to retain information only for legitimate purposes, minimise unnecessary storage, preserve important coaching history, comply with UK data protection legislation, and support athlete welfare and safeguarding.

3. Information We Hold

Examples include: athlete and coach profile information, training plans, planner history, activity data, Strava imports, coaching notes, session feedback, images and video (where consented), consent records, parent/guardian records, and audit logs.

4. Retention Periods

InformationTypical Retention
Athlete profileWhile account remains active
Coach profileWhile account remains active
Training activitiesUntil account deletion or legal requirement
Coaching notesWhile coaching relationship exists, then reviewed
Planner historyRetained as coaching history
Consent recordsRetained while relevant and where legally required
Emergency contactsWhile account remains active
Parent/guardian detailsWhile athlete is under 18 or otherwise required
Audit/security logsAs required for security and platform integrity

These periods may be extended where safeguarding or legal obligations apply.

5. Athlete Leaves a Coach

If an athlete stops working with a coach, coaching access will be removed. Athlete information will not automatically be deleted. Historical coaching records may be retained where appropriate. Safeguarding records will be preserved where required.

6. Deleting an Account

Athletes may request deletion of their account. Before deletion we may verify identity, consider safeguarding obligations, consider legal obligations, and preserve records that must be retained by law. Deletion requests will be processed within a reasonable period.

7. Connected Services

Disconnecting Strava or another connected service prevents future imports but does not automatically remove historical activities already imported into ECP. Historical activities may be deleted through an account deletion request where appropriate.

8. Images and Video

Images and video may be deleted when consent is withdrawn, when no longer required for coaching, or where legally required. Promotional material may require additional review before removal where already published.

9. Backups

Secure backups may temporarily contain deleted information until backup rotation is complete. Backups are maintained to support disaster recovery and platform resilience.

10. Safeguarding Records

Where safeguarding concerns have arisen, certain records may need to be retained beyond normal coaching periods. These records will only be retained where there is a legitimate safeguarding or legal reason.

11. Policy Review

This policy will be reviewed regularly to ensure it remains consistent with legislation, safeguarding guidance and the continuing development of ECP.

Summary. ECP seeks to balance two important responsibilities: respecting the privacy and wishes of athletes, and preserving important coaching and safeguarding information where there is a legitimate need. Our aim is always to retain information responsibly, securely and only for as long as it genuinely serves athletes, coaches and safe coaching practice.

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