Version 1.0 (Draft) — Effective August 2026
The Endurance Coaching Platform (ECP) exists to support great coaching. This Code of Conduct sets out the professional standards expected of every coach using ECP. It is intended to complement — not replace — the policies of clubs, governing bodies and employers.
To create an environment where athletes can thrive through safe, thoughtful and evidence-informed coaching.
Every coach using ECP is expected to uphold:
The welfare of every athlete takes priority over performance, selection, competition, medals, records and commercial interests. No coaching decision should knowingly compromise athlete wellbeing.
Coaches will treat every athlete with dignity and respect, value individual differences, encourage positive behaviour, avoid discrimination, harassment or bullying, and foster an inclusive coaching environment.
Coaches are expected to act honestly, maintain appropriate professional boundaries, communicate respectfully, be punctual and reliable, present information accurately, and avoid conflicts of interest wherever possible.
Coaches must comply with the safeguarding policies of their governing body, place athlete safety above convenience, report safeguarding concerns appropriately, support transparency in communication, and obtain appropriate consent before using images or video. When coaching athletes under 18 years of age, coaches must respect the additional safeguards built into ECP.
Good coaching depends upon good communication. Coaches should communicate clearly, provide constructive feedback, encourage questions, listen respectfully, and recognise that athletes have lives beyond sport. Communication should always reflect professionalism and respect.
Information held within ECP should only be used where it has a genuine coaching purpose. Coaches should respect athlete privacy, protect confidential information, avoid unnecessary collection of data, and use evidence to support — not replace — coaching judgement.
ECP may provide AI-assisted tools to support coaching. These tools are intended to assist — not replace — professional coaching judgement. Coaches remain responsible for training decisions, athlete welfare, interpretation of recommendations, and communication with athletes. AI should be viewed as an assistant, never as the coach.
Coaches are encouraged to reflect on their practice, seek feedback, remain curious, continue learning, and share knowledge responsibly. Great coaching is an ongoing process of improvement.
Every athlete deserves an environment where they feel welcome, valued and respected. ECP supports coaching that is inclusive regardless of age, sex, disability, ethnicity, religion, sexual orientation, sporting ability or background.
By using the Endurance Coaching Platform, coaches commit to placing athletes first, coaching with integrity, communicating respectfully, safeguarding those in their care, using information responsibly, and continually striving to improve.
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